How A Great Childhood Inspired A Great Brand
Back in the seventies, growing up in rural Caithness, life made sense! No mobile phones, no internet, no computers. TV had only just begun. Life was rich, full of adventure and every day another story.
Moonlit nights, vast starry skies, endless summer days, frozen hands from tireless winter sledging and, of course, the early morning call of the first cuckoo of spring. One simple emotion that I will always remember, was the thrill of the first day of the school holidays and the eagerly anticipated seven weeks of freedom stretching ahead.
Fishing for trout in the 'Tannach' burn, cycling the few short miles to the sand dunes of 'Reiss' beach, building dens in the whin field, swimming at the falls on a sunny day. These were simple freedoms, absolutely enjoyed and completely taken for granted. We camped when we wanted, cooking sausages over fires lit from scavenged twigs, played tennis on the country road outside the house or cycled to the village shop to stock up on childhood essentials. Yes, life was good for a country child in the seventies.
That is the story behind Wigwam® Holidays: a rural childhood in Caithness. A story that our core purpose and core values intend to honour and bring to the Wigwam® Brand and Network. We exist because of nature and are nourished by nature. To understand and respect our environment is to enjoy, cherish and experience the great outdoors.
This essential truth is embodied in the Wigwam® Brand. It’s what it is all about. We exist not for the money, although we all need to make a profit, but to allow everyone to experience the fun and value of Great Holidays in the Great Outdoors. It’s that simple, it’s what we are and what defines us as an organisation.