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Wigwam Holidays Creator Partner Program

Create content. Share premium stays. Get rewarded.

Cosy wigwam cabin with pergola


Wigwam Holidays is the UK’s original glamping brand. We work with incredible rural hosts across the UK to offer properly comfortable outdoor breaks — including our premium units with standout features like extra space, elevated interiors, and (at many locations) hot tubs.

If you’re a creator who loves the outdoors (without the hassle of camping), we’d love to partner with you.

Who this is for

We’re looking for UK-focused creators who can tell a great story and create high-quality content.

A great fit if you create content about:

  • UK staycations and weekend escapes
  • Couples getaways
  • Dog-friendly travel
  • Family breaks
  • Wellness, nature, and slow living
  • Hot tub stays and cosy cabins

What you’ll get

This program is designed around premium experiences and brand-building content.

Depending on fit and availability, partners may receive:

  • Partner rates on selected premium stays
  • Hosted stays for agreed content deliverables
  • Early access to new premium launches and locations
  • A unique tracking link and/or code for your audience
  • Opportunities for giveaways and seasonal campaigns

What we’re looking for

We care most about content quality and brand alignment.

Typical deliverables (agreed in advance) might include:

  • 1–2 Reels/TikToks (or Shorts)
  • A set of Stories (behind-the-scenes, arrival, cabin tour)
  • A short photo set or UGC clips we can reuse (optional)

We’ll provide a simple creative brief so you have structure, but we want your content to feel like you.

Content guidelines (the short version)

We love content that’s honest, warm, and useful.

Great angles include:

  • “Glamping for people who don’t camp”
  • Cabin tour + what’s included
  • Premium details (space, interiors, outdoor setup)
  • Hot tub moments (where available)
  • Dog-friendly reality (where available)
  • A mini local itinerary (2–3 things nearby)

All creator content must follow UK advertising rules (e.g., clear disclosure like Ad or Gifted when relevant).

How you’ll be rewarded

We offer a mix of performance rewards and content-based fees, depending on the partnership.

This may include:

  • Commission on bookings attributed to your link/code
  • Fixed fees for agreed UGC/content bundles and usage rights
  • Bonuses for top-performing partners

We’ll confirm the exact structure with you before anything goes live.

How to apply

Apply with:

  • Your name + links to your channels
  • Audience location (UK % if you have it)
  • A few examples of your best travel/lifestyle content
  • The kind of premium stay you’d love to feature

Apply here: hello@wigwamholidays.com

If you’re shortlisted, we’ll come back with a proposed collaboration (location options, dates, deliverables, and rewards).

FAQs

Do I need a large following?

Not necessarily. We care about content quality, audience fit, and storytelling.

Can I choose the location?

We’ll do our best to match you with the right premium stay based on availability and your content style.

Can you guarantee a hosted stay?

Hosted stays are limited and offered based on fit, timing, and campaign needs.

Can Wigwam Holidays reuse my content?

Only if we agree usage rights in advance. If we’re licensing content for ads or our website, we’ll confirm terms clearly.