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Join the Wigwam Holidays Franchise Community

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Wigwam Holidays is the UK’s number 1 Glamping Brand and one of the leading vendors in the European Glamping market. As a manufacturer we not only build high quality and innovative products, we also work with our sister company Wigwam Holidays to provide you with a franchise partnership, offering a world class brand, community and “turn-key” business. We don’t just sell cabins, we help you fill them with paying guests from the day you open your doors and provide the necessary training and brand presence to make your business aspirations a reality. From that initial spark of envisioning your own glamping site through to welcoming guests on your grand opening day, Wigwam Holidays will be there to support you every step of the way!

Our Purpose

Our core purpose is to provide great holidays in the great outdoors. It's this simple promise that keeps our visitors coming back to us time and time again. Since our launch in 2000, Wigwam Holidays has become one of the fastest growing alternative holiday brands in the UK, rapidly gaining our reputation as the market leader in the provision of high-quality, affordable holiday experiences.

Our History

The staycation sector is booming right now and Glamping has become a buzzword, with almost everyone you speak to having stayed in some type of Glamping accommodation. Lesser known is the history of how the Glamping phenomena started, a history that we’re very proud of here at Wigwam Holidays.

Wigwam Holidays launched in 2000 but our business of building eco-friendly timber cabins dates back even further. Our story begins in 1989, at Dorset's Hooke Park College. It was there that our CEO and founder, Charles Gulland, created the first of many designs for a sustainable cabin built from forest thinnings.

Soon after, Charles was tasked by the countryside commission to develop low cost accommodation on the West Highland Way and it was then that he developed the very first Wigwam - almost 30 years ago! It would be another 15 years before any other manufacturer built something similar. The original camping ‘pod’, our Wigwam Cabin, is the product of continued innovation and an ongoing dedication to quality craftsmanship.

In 1992, Charles founded All Round Buildings, constructing a range of different cabins out of rounded lengths of locally sourced timber. Wigwam Holidays was founded 8 years later and in 2011, the ‘Running Water Wigwam' was launched - the 1st ensuite camping cabin and a product that would revolutionise the industry. Later, the UK’s 1st wheelchair-accessible ‘pod’ was realised in the development of the Wigwam Lodge Accessible, the UK’s only Category 3 disability-friendly glamping cabin. In a highly competitive market, it is this striving for excellence and innovation that recently led one of our Franchise owners to state that, ‘Wigwam Holidays are a beacon of light in a sea of choice’.

Wigwam Holidays was launched to create a business network and community for like-minded land owners that want to develop their own Wigwam Holidays glamping location. Since then, Wigwam Holidays has gone from strength to strength. Today we have over 80 stunning rural locations around the UK - all dedicated to delivering ‘Great Holidays in the Great Outdoors’. We offer a financially proven franchise model - another 1st for the glamping industry - that offers exceptional support and return on investment for our chosen partners. Today, Wigwam Holidays isn’t just the ‘Original Glamping Brand’, it’s the ‘Number 1 Glamping Brand’!

wigwam founder building first wigwam cabin

Our Why

How A Great Childhood Inspired A Great Brand

Back in the seventies, growing up in rural Caithness, life made sense! No mobile phones, no internet, no computers. TV had only just begun. Life was rich, full of adventure and every day another story.

Moonlit nights, vast starry skies, endless summer days, frozen hands from tireless winter sledging and, of course, the early morning call of the first cuckoo of spring. One simple emotion that I will always remember, was the thrill of the first day of the school holidays and the eagerly anticipated seven weeks of freedom stretching ahead.

Fishing for trout in the 'Tannach' burn, cycling the few short miles to the sand dunes of 'Reiss' beach, building dens in the whin field, swimming at the falls on a sunny day. These were simple freedoms, absolutely enjoyed and completely taken for granted. We camped when we wanted, cooked sausages over fires lit from scavenged twigs, played tennis on the country road outside the house or cycled to the village shop to stock up on childhood essentials. Yes, life was good for a country child in the seventies.

That is the story behind Wigwam Holidays: a rural childhood in Caithness. A story that our core purpose and core values intend to honour and bring to the Wigwam Brand and Network. We exist because of nature and are nourished by nature. To understand and respect our environment is to enjoy, cherish and experience the great outdoors.

This essential truth is embodied in the Wigwam Brand. It’s what it is all about. We exist not for the money, although we all need to make a profit, but to allow everyone to experience the fun and value of Great Holidays in the Great Outdoors. It’s that simple, it’s what we are and what defines us as an organisation.

Charles Gulland

Our Offer to You

Starting a Glamping site is a lot of hard work. And whilst we can't do everything for you we can absolutely help guide you through every step of the way. By becoming a Wigwam Holidays Franchise partner you not only gain this help but you also have access to the vast wealth of knowledge that comes with being the leading force in the UK Glamping industry for the past 30 years. Alongside this you join a community of over 80 like minded Franchise Partners ready to help and share their best practices.

We commit to working with you from the planning and design stages, all the way through to the day you open your exciting new glamping site and everything in between. Once open our experienced and dedicated Franchise Team will set about ensuring your new business’ continued growth, development and success.

your success is our mission
cardboard box with icons representing wigwam services

These are just a selection of the many assets we provide if you choose us as the success proven solution to your glamping venture;

  • Established online audience
  • Online booking
  • Free online advertising
  • Marketing and brand expertise
  • Professional network
  • Protecting your geographic territory
  • Loyal customer base
  • Social media following
  • Expert operational guidance


Don't just take our word for it, listen to what some of our current Franchise Partners have to say about their decision to join Wigwam Holidays…

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The Franchise Package answered all our questions. We are farmers and surveyors – with no experience in the Glamping sector, so the fact that it was a business in a box really appealed to us. It answered questions like, ‘how to market the product’ and ‘what online booking system to use’. As we had no clue! The Franchise Package was perfect for our needs.

Stuart and Catherine Tweddle
Wigwam Holidays Sedgewell Barn Owner
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Wigwam Holidays offered the perfect fit with their proven, turn-key solution for diversifying our farm.

John and Laura Hume
Wigwam Holidays Moffat Owner
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Having looked at all the options from pod and tent manufacturers to marketing networks, we knew at once that Franchise was the right fit for us. We have several businesses and the Wigwam Holidays Franchise offers us a brand, team support and a world class product – which meant we hit the ground running. We are very satisfied with the return on investment and love being part of the team.

Nick and Airin Gilmour
Wigwam Holidays Montrave Estate Owner
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The return on investment and the fun we have had since opening in 2015, have made my decision to join the Wigwam Family the best commercial decision I have ever made.

James Goode
Wigwam Holidays Brampton Owner
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We needed to diversify and Wigwam Holidays were the perfect solution. We have been part of Wigwam Holidays for 10 years. They offer a great team including marketing, training, IT support and seminars. The annual conference is also great.

Julia and John Warters
Wigwam Holidays Humble Bee Owner
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The Wigwam Holidays Franchise offers a powerful brand, joint marketing, shared vision and a fantastic team. We love the whole product – the cabins, the support, the website, online bookings and the digital marketing.

Victoria and Gregor Butler
Wigwam Holidays The Loft Owner


There’s no doubt that starting a site is a significant investment. How much you spend will vary depending on how much infrastructure you need to put in at your end. If you start with six cabins, you’d be looking at spending between £200k -£260k to get up and running.
The 3 numbers we advise you to find out early on in your Glamping journey are: The costs of access infrastructure to the site. The cost of bringing water to the site. The cost of providing the requisite levels of Electricity supply. All can be very significant and will have a real impact on site choice and potential profitability.
We do manufacture and sell cabins and we are very proud of this because they are among the highest quality ‘pod’ like cabins available. However, this is just part of our focus, the larger part of our business is marketing those cabins for holidaymakers through our brand and supporting our sites through our franchise. We offer support from the beginning with help in securing planning and funding. We advise our sites on how to get the most out of their land and we support them in running their business through our online booking channels, quarterly seminars, conferences, our Wigwam Academy, and by always being on the other end of the phone to offer support and advice as required. Of course, it is possible to set up a successful holiday site on your own but it is not easy to make this a success, and there are no blueprints on how to do it. Our turnkey solution is designed to reduce the risk of opening up a glamping site and help maximise your profit potential. We have over 80 sites all operating successful businesses. We are experts in getting sites up and running and busy with customers, and with our website ...we are the number one glamping brand in the UK. We have a proven franchise model and we can support you right from the start.