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So … you think you can run a glamping business

Wednesday 05 April 2017 @ 00:00
start a glamping businessWe don’t need to tell you that glamping is all the rage, a trend that’s set to continue! It sounds easy, doesn’t, to put up a bell tent on a small piece of land and wait for the guests to go for the glamp.

What could be simpler?

If you are considering setting up a glamping site, whether it be a bell tent or a timber Wigwam®, then you need to read this first … it might be the most important thing you read for a long time!

The upsides

the good times

If you’ve got the land adjacent to your home, then your commute to work is officially a thing of the past!

An unused field, or a very large garden will suffice if you want to start small and keep it small.

If you’re keeping it bijou, then some glamping businesses offer the use of their house loo and shower for their glamping guests. This means minimal outlay in terms of infrastructure on your site.

Your local authority will probably have an open ear for tourism-oriented businesses. While planning might still be required, contacting your local planning department from the start will save you time, stress and sometimes lots of money in the long run.

You can put your own stamp on it. If you’ve got a quirky interior designer inside you, this could be a great opportunity to let it shine! However, don’t be too quirky – it might not be to everyone’s taste.

It can fit around family and even an additional job. The trick is to make it work for you. You must manage guests’ expectations from the start (so if you don’t want them to arrive at 8pm, say so!).

It’s enjoyable, not to mention essential, to check out the opposition in your area. Study their websites, tariffs and social media presence. Can you offer something a bit different?

Providing you give great service and operate a spotlessly clean product, then these count towards a successful glamping business.

If you choose the right product, and subject to local authority restrictions, you can open all year round if you wish, or if you wanted to keep in seasonal, you could also open March to October, for example, giving you some ‘down time’ over the winter.

hanging round the fire

The downsides

Glamping can be a bit of slow burn – it might take a while for folks to get to know you!

You can’t have a bad day – guests expect you to be on your best behaviour at all times.

If you don’t like cleaning, then you’ll need to perhaps employ someone to do it for you (thereby eating into potential profits).

It can be a long process starting up your business, too! Patience is a prerequisite.

Tourism and holiday accommodation can mean you’re working bank holidays, weekends, and other peak times, when previously these might have been times you took for granted as ‘down time’.

You’re only as good as your last review! Be prepared for niggle-some comments that will probably annoy you. Always be open for feedback and be professional at all times.

If you’re not a people person, it might be an idea to reconsider your glamping plans!

The devil is in the detail. Planning is key, down to the last dotted I and crossed T. It’s not a business for you if you are a ‘fly by the seat of your pants’ type of person!

Don’t rest on your laurels! If you’ve got feet of clay, then this business might not be for you. Return customers will expect something a bit different each time they visit.

Keep your website up to date. Update social media regularly. Everyone has to be a bit ‘techie’ these days.

So, what to do next …

If you are still interested, then you can’t go wrong with thinking of a Wigwam® Site...

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